Mode Sport by Sir Mo Farah
For Mode Sport, famed for recovery-centric products backed by Sir Mo Farah, we supported them with light influencer collaboration, ideation for on‑brand video content, and smooth content creation tailored for social channels. Our goal was to highlight Mode Sport’s performance and recovery message through engaging and authentic video formats.
Influencer assistance: Collaborated with micro- and mid-tier fitness influencers to integrate Mode Sport products into their routines—highlighting real-world use and endorsement.
Video ideation & formats: Developed short-form video formats such as quick routines, “train‑recover-repeat” sequences, product demos (like magnesium spray or bundle usage), and post-workout reflections—designed for platforms like Instagram Reels and TikTok.
Content production: Scripted, shot, and edited crisp, dynamic clips that aligned with Mode Sport's aesthetic—clean framing, textured product shots, and voiceover or caption-based insights to illustrate benefits like muscle soothing or sleep support.
Feedback loop & iteration: Shared draft edits with Mode Sport, incorporating brand-aligned feedback to fine-tune tone, pacing, and product placement.
