NVIDIA back-to-school campaign
For NVIDIA’s Back to School push, we were tasked with sourcing three students from different UK universities to highlight the benefits of upgrading to the latest GeForce RTX 50-series laptops for studies and creative work. We worked directly with each student, from onboarding to final content delivery, to produce authentic lifestyle photography, genuine testimonial quotes, and stories that would resonate with a student audience. The resulting assets were published on NVIDIA’s main website and used across broader marketing campaigns.
Talent Sourcing: Located and vetted three students from different UK universities, ensuring diversity in study fields, locations, and personal interests to reflect a broad user base.
Content Direction: Provided each student with creative guidance for their lifestyle shoots, focusing on authentic daily-life scenarios such as studying in communal spaces, editing creative projects, or gaming in downtime.
Product Integration: Coordinated delivery of the latest NVIDIA GeForce RTX 50-series laptops, ensuring branding and features were naturally incorporated into the content.
Asset Delivery: Supplied NVIDIA with high-resolution imagery, polished testimonial copy, and full rights-cleared usage, ready for web and multi-channel distribution.
