Drive Lounge
We partnered with Drive Lounge, the immersive sim‑racing venue in Norwich & Shoreditch (now Westfield), offering cutting‑edge multi‑format racing experiences. Our support encompassed full-spectrum social media coverage: from dynamic video content and influencer collaboration to elevating their brand presence via three exclusive Esports Breakfast Clubs hosted on-site.
Social Video Production: Created engaging short-form video content capturing gameplay action, venue atmosphere, sim‑racing setups, and community highlights, designed specifically for platforms like Instagram Reels and TikTok to showcase the unique energy of Drive Lounge.
Influencer Outreach: Collaborated with esports and gaming influencers to visit and experience the Shoreditch & Norwich venues, generating authentic content and social buzz around the immersive sim‑racing experience.
Esports Breakfast Clubs: Conceived, hosted, and covered three exclusive Esports Breakfast Clubs at Drive Lounge, bringing together industry leaders in a unique networking setting. These events served as brainpower breakfasts and social media fodder, amplifying Drive Lounge’s positioning as a hub for both fun and professional connections.
