Egging On
In preparation for the highly anticipated release of Egging On, a precision platformer where players guide a fragile egg through perilous environments, we supported the team with dynamic video content across vertical short-form platforms. During this campaign, the game celebrated a major milestone, surpassing 50,000 wishlists, and announced its upcoming console launch in tandem with the PC release.
Idea & Format Planning: Crafted compelling short-form concepts featuring tense jumps, near‑miss failures, custom skins, and the crushing stakes of precision gameplay, designed to grab attention within the first seconds.
Content Capture & Editing: Produced striking edits including slowed-down physics moments, memorable shell customisation shots, and reaction-style panning that emphasised both tension and personality.
Strategic Posting: Timed content drops to coincide with announcements like the 50k wishlists milestone and the console launch statement - to maximise reach and engagement.
